About Me

TIARA PICKENPACK
Creative Director

Hello and welcome.

I bring over 20 years of experience in branding, design, and marketing — crafting strategies that do more than look good. My work is about shaping perception, building trust, and driving long-term business growth. When design and branding are done well, they become powerful assets that fuel recognition, loyalty, and revenue.

To communicate the true value of a business, I dive deep into each industry I work with. I study market trends, understand customer behavior, and identify the challenges that shape a company’s world. This commitment to understanding the full picture allows me to connect strategy with meaning — transforming insights into stories that resonate and differentiate.

I see my role as both a creative and a strategist — bridging what matters to consumers with what drives business success. My approach ensures that brands don’t just speak to their audiences — they connect with them on a deeper level.

My career spans leading design for fast-growing startups and stewarding some of the world’s most recognized brands. This balance gives me a unique perspective: the agility of a challenger and the discipline of an established name.

Agency experience has sharpened my ability to craft compelling presentations, manage complex projects, and execute with precision — all while keeping collaboration at the core. I value partnership, active listening, and the exchange of diverse perspectives that lead to thoughtful, well-rounded creative outcomes.

CLIENTS
Stella Artois • e.l.f. Cosmetics • Staples • ShopRite • Ocean Drive Magazine • The Venetian (Las Vegas) • Heron Tower (London) • Men’s Health • Anheuser Busch • Kroger • Speedway