Aeris™ — OTC Allergy Relief Brand System

Business Challenge
The over-the-counter allergy category is highly saturated, with brands relying on familiar visual codes—greens, florals, and medical cues—that blur together on shelf and online. Aeris needed to break through this visual sameness while still communicating efficacy, trust, and relief. The challenge was to create a distinct brand identity that felt both scientifically credible and emotionally resonant, helping consumers quickly understand the product benefit in a crowded, competitive environment.

Solution
I developed a cohesive brand system rooted in the core idea of air in motion—a visual metaphor for relief and clarity. The logo, typography, and layout work together to express lightness, breathability, and immediacy of effect.

Logo & Mark: Designed a custom logotype with subtle airflow-inspired movement, paired with a graphic device that visualizes air whisking away pollen particles—creating an ownable and memorable brand asset.

Color Palette: Shifted to a cooler-toned palette, reinforcing a sense of freshness, clarity, and clinical effectiveness.

Typography: Selected and refined type to balance approachability with medical credibility, ensuring legibility across packaging and digital touchpoints.

Layout System: Built a flexible system that prioritizes clarity of information while allowing the airflow graphic to guide the eye—supporting both shelf impact and usability across e-commerce and marketing channels.

Result
The Aeris brand stands apart within the OTC allergy space through a visually differentiated and concept-driven identity. The cooler palette and airflow motif create immediate shelf recognition, while the clean, structured layout improves readability and product comprehension.

Created a scalable system adaptable across packaging, digital, and campaign assets

Elevated brand memorability in a crowded competitive landscape.