CHOMPS Digital ADs

Business Challenge: Chomps needed digital advertising that could break through a crowded, highly competitive better-for-you snack category. The goal was to capture attention quickly, clearly communicate the product’s differentiated value, and drive efficient traffic — all while improving core performance metrics like CTR and CPC.

Strategic Solution: We implemented a data-driven creative testing framework paired with intentional, performance-led design. From launch, we developed multiple ad variations to test messaging, visuals, and audience segmentation. Each creative execution was built around key value propositions:

• 10g of protein per serving

• Clean, healthy ingredients

• Convenient, on-the-go packaging

• Strong cultural relevance and lifestyle positioning

By aligning creative with specific audience motivations and continuously optimizing based on performance data, we refined targeting and messaging to maximize engagement and reduce wasted spend.

Results: The optimized campaign delivered measurable performance improvements:

• CTR increased to 0.83%, signaling stronger engagement and message resonance

• CPC decreased to $0.55, improving efficiency through better targeting and creative alignment

The result was a high-performing, scalable digital advertising framework that blended strategy, testing, and design to drive meaningful growth