Summer Fridays (Email Creative)

Business Challenge

Summer Fridays needed to drive stronger performance for its Jet Lag Mask, within a crowded premium skincare landscape. The challenge was to increase engagement and conversion through email while maintaining the brand’s elevated, minimalist aesthetic and reinforcing its premium positioning.

Strategy
We developed a benefit-led email creative strategy that paired performance storytelling with intentional, refined design.

The campaign focused on clearly articulating the product’s core value propositions — deep hydration, skin recovery, and instant glow — translating functional benefits into aspirational outcomes.

• Clean layouts with generous white space

• Elevated product photography

• Concise, scannable copy emphasizing key benefits

• Clear hierarchy to guide attention toward conversion

Results
The campaign delivered measurable gains across key performance metrics:

• 10–18% lift in click-through rate (CTR)

• 6–12% increase in conversion rate

The result reinforced Jet Lag Mask’s premium positioning while driving meaningful revenue impact through strategically optimized email design.