Business Challenge

After the breakout success of its signature Duck & Waffle dish, Samba Brands Management sought to expand into a fast-casual restaurant concept in the heart of London. Entering a saturated and highly competitive dining market, the new venture required a distinctive brand identity that could stand out visually, communicate quality, and extend beyond a single hero dish to support long-term growth.

Strategy

We developed a bold yet rustic brand system designed to reflect the handmade quality of the food while commanding attention in a crowded urban landscape.

The visual identity centered on:

A powerful red and yellow color combination to create energy and appetite appeal

Handmade-inspired typography to reinforce authenticity and craftsmanship

Added texture within the color palette to soften intensity and introduce warmth and tactility

Beyond visual branding, we identified an operational growth opportunity: restaurants traditionally peak during dinner service. To increase revenue windows, we strategically expanded the brand experience across additional dayparts and occasions.

We implemented a color-coded marketing system to clearly differentiate offerings:

Pastel Blue = Brunch

Pastel Green = Delivery

Pastel Yellow = Happy Hour

This system extended the brand while driving awareness across multiple revenue streams — brunch, delivery, and pre-dinner traffic — maximizing daily engagement.

Results

The result was a distinctive, thoughtfully executed brand identity that balanced boldness with craftsmanship. The cohesive visual and strategic system created a memorable, scalable foundation for the fast-casual concept while supporting expanded daypart growth and diversified revenue opportunities.

In store Initiative for Michelob ULTRA® Pure Gold and biodegradable cooler.

Pharmaceutical branding for PRISMA® used to treat a certain sleep problem (insomnia) in adults, helping you fall asleep faster, so you can get a better night's rest.

Logo creation • Color palette • Icon design • advertisement • Packaging

GLMR KILLS of California Inc., is a United States-based retail clothing brand rooted in the youth oriented culture and lifestyle of California. The company sells lifestyle apparel, designed for teens and young adults.

keywords: edgy, young, artistic, cool, unique, skater, surfer, muted color palette, tattoos

Founded in 1998, in the East Village of Manhattan, Hula began with a single goal: to bring high-quality sunblock products to the masses. Combining the power of nature and the virtues of science, the brand continues to delight with potent, effective products, while remaining rooted in its storied heritage.

keywords: packaging, branding, logo, tropical, bright, sexy, feminine, sun, clean, retro, modern, nature

A multi-page booklet used to educate server/bar staff on various brands. The initiative is to increase sales through descriptive flavor profiles, recommended food pairing and a brand fact.

SUGARCANE raw bar grill’s Cuban-inspired celebration to ring in 2019, featuring a live band, a midnight mojito toast, festive specials, plus our signature menu.

keywords: celebration, vintage, Cuba, Mojitos, music, happy, illustration

SUGARCANE raw bar grill’s design captures a sense of timeless eclecticism. Our locations are inspired by Old Havana, embracing Cuban and Latin American architecture and design. Organic textures, salvaged ironwork, reclaimed shutters and vintage “found objects” lend authenticity and warmth, blending seamlessly with a range of modern design elements. Each restaurant contributes to the brand’s welcoming vibe, representing the “shared experience” and restaurant’s mantra: kick back, eat well, stay awhile.

SUGARCANE raw bar grill Website

Recognized for its true authenticity by the Italy-America Chamber of Commerce (the Marchio Ospitalita’ Italiana to be exact!), Bocce offers genuine Italian cuisine with a sense of energy, spirit and style. Located in Midtown Miami, Bocce features the city’s first official bocce court, a Mediterranean-style outdoor café and regionally inspired authentic Italian menu.

keyword: bronze, vintage, Italian, authentic, holiday, christmas, tradition, animation, warmth, christmas

Recognized for its true authenticity by the Italy-America Chamber of Commerce (the Marchio Ospitalita’ Italiana to be exact!), Bocce offers genuine Italian cuisine with a sense of energy, spirit and style. Located in Midtown Miami, Bocce features the city’s first official bocce court, a Mediterranean-style outdoor café and regionally inspired authentic Italian menu.

project: Graphics to support “Apertivo Hour” or happy hour for a bustling work crowd in Midtown Miami. Focusing on the top seller of the old fashion cocktail.

keyword: vintage, Italian, authentic, rustic, tradition, navy, cream, happy hour

• Data Center Relocations

• eWaste Recycling

• Decommission

• Secure Electronic Destruction

• keywords: branding, edgy, technology, speed, modern, sleek

NATURE AT NEW HEIGHTS

For one unforgettable day and one very special evening, Petersham Nurseries will transform Duck & Waffle's 40th floor space into an enchanted English garden oasis, re-imagining it through the lens of Petersham's signature celebration of the natural world

keywords: plants, green, earthy, rustic, organic, garden, London, amazing view, menu, collaboration, balance